A lot of companies spend months organizing an event by finding speakers, developing an agenda and promoting it amongst the audience. However, all your efforts can go in vain if the event doesn’t have enough audience. Although email marketing and social media postings are excellent means for event planners to spread the news, one very essential marketing strategy is always disregarded is press releases.
Boost Event Attendance with These Proven Press Release Examples for U.S. Audiences
A well-written press release has a higher chance of being shared by the journalists and can be essential in getting more recognition and can generate more curiosity in your event.
Read more to discover how to boost your event attendance and promotional initiatives with the help of some proven press release examples for events tailored for U.S based audiences.
Importance of Press Release for Event Promotion
An event press release is considered an official statement sent to a media outlet, offering information on a particular event. It is crucial for event marketing since it includes all the necessary information such as creating media coverage, increasing awareness of an event, providing your event a professional appearance and builds credibility, and enhances your search engines ranking.
5 Key Essentials of an Event Press Release
When you get down to write components that should be included to write your event press release, keep the following essentials in mind:
1. Headline
The headline should be striking and concisely capture the event in a few words, while on the other hand subheadings give supplementary background and inspire readers to know more about the event.
2. Opening Paragraph
The introduction should add what, who, why, when and where, this part mainly covers all the necessary information about the event.
3. Body
The body of the press release expands the introduction paragraph, delving deeper on event, details, background, activities, speakers and any prominent feature added in the event.
4. Boilerplate
The boilerplate comprises a concise yet thorough overview of the company planning the event. Its gives history of the company, its goals, successes, and any significant background data such as investor names etc
5. Contact Info
Reading a press release can help reporters decide who to call if they require further information about the business. Please ensure to mention, name of the representative, phone number, email and designation.
Event Press Release Samples
After getting to know the key essentials for event press releases, you may now know how to create event press releases. However, to get a grip, let us go through the following significant press release examples for event:
1. CES The Consumer Electronics Show 2024
The annual CES conference provides several press releases in the month preceding January to maintain the energy of the event running all year long. The CES team issued a press release last year mentioning the Siemens CEO Roland Busch to be the keynote speaker in the conference, adding it in the title, along with the quotation from Busch himself and adding his short bio, making the press release to be prominent and attractive towards the media and audience.
2. INBOUND by Hubspot
Hubspot announced their INBOUND 4 months earlier to allow people to have enough time to get to Boston. They also announced their first ever startup pitch competition to be held in the INBOUND along with adding renowned public figures such as Derek Jetter to be the guest which generated excitement into attendees. The release also had all required information including contact details, location of the INBOUND, instruction for registration.
Conclusion
Making the ideal event press release quickly becomes second nature when you put the time and effort to practice and pay close attention to these guidelines. Press releases may significantly affect the success of an event for any organization therefore, it is essential to ensure that you create a well crafted press release for any event you plan.
For U.S companies, trying to increase event attendance, press releases are a great strategy. Adding compelling call to acting, thorough information, and eye-catching headlines help you get media attention and pull in your target audience. Use the above proven press release examples for event models as reference to create your own and get the word of your event.
