In recent years, streetwear has evolved from niche subcultures to mainstream fashion powerhouses. What was once reserved for skaters and underground creatives is now showcased on high-fashion runways and in premium retail stores. Among the most influential names leading this cultural shift are Stussy, Broken Planet, and Comme des Garçons — three brands that not only define streetwear but also shape the global narrative of youth identity and self-expression.
From the laid-back cool of a Stussy hoodie to the eco-conscious statement of a Broken Planet hoodie, these labels have carved unique identities. Let’s dive into how each brand has impacted the streetwear world, what makes them stand out, and why they continue to dominate wardrobes in the USA and UK.
Stussy: The Pioneer of Streetwear
Founded in the early 1980s by Shawn Stussy, this California-based label is widely credited as the originator of streetwear. What started as surfboards branded with Stussy’s signature evolved into graphic tees, hoodies, and jackets that captured the essence of West Coast youth culture.
Stussy didn’t just sell clothes — it sold an attitude. It wasn’t trying to be part of high fashion, yet ironically, it influenced it. By the early ’90s, Stussy had built a global network through exclusive drops and underground hype, laying the foundation for what we now call “streetwear culture.”
Why the Stussy Hoodie Still Reigns
The Stussy hoodie is a timeless essential. Whether it’s the classic 8-ball logo or the bold graffiti-style script, each piece carries a sense of authenticity. Unlike mass-produced fast fashion, Stussy hoodies have remained rooted in their original identity — relaxed, rebellious, and effortlessly cool.
From London to Los Angeles, spotting a Stussy hoodie on the streets signals you’re in tune with the roots of streetwear. And with celebrities and athletes constantly seen in vintage and new collections, the demand remains strong across generations.
Broken Planet: The Eco-Conscious Revolution
While Stussy honors legacy, Broken Planet is carving a new path focused on the future — and the planet. Founded in the UK, Broken Planet has quickly become one of the most talked-about sustainable streetwear brands. With the rise in awareness about climate change and ethical fashion, the label speaks directly to a generation that wants to look good and do good.
The Impact of the Broken Planet Hoodie
The Broken Planet hoodie is more than just cozy streetwear. It’s a message. Most of their pieces are made from recycled or organic materials and often feature bold, thought-provoking graphics about overconsumption, pollution, and societal pressure.
The earthy tones and oversized silhouettes appeal to both the aesthetic and ethical values of Gen Z and Millennials. In the USA and UK — where sustainability is fast becoming a key purchasing factor — Broken Planet’s success shows that fashion and responsibility can coexist.
Their drops are limited and often sell out within minutes, building a hype similar to early streetwear brands while pushing the conversation about environmental accountability.
Comme des Garçons: Avant-Garde Meets Street Culture
Unlike Stussy and Broken Planet, Comme des Garçons (CDG) hails from the high-fashion capital of Tokyo. Founded by Rei Kawakubo in 1969, CDG is best known for its experimental silhouettes and deconstructed designs. Yet despite its avant-garde roots, it has made a significant mark on streetwear — especially through its Comme des Garçons PLAY line.
CDG’s Streetwear Influence
The heart-with-eyes logo of Comme des Garçons PLAY is instantly recognizable. Found on T-shirts, hoodies, and the iconic CDG Converse sneakers, the line bridges the gap between luxury and casual wear.
In both the UK and USA, Comme des Garçons has captured a rare crossover audience — those who appreciate high fashion’s edge but still want to keep things wearable. This fusion is especially evident in collaborations with brands like Supreme, Nike, and even Stussy, proving that streetwear and high fashion no longer live in separate worlds.
Why These Brands Matter Now
The USA and UK fashion markets are constantly evolving, but certain trends remain consistent: authenticity, individuality, and cultural relevance. Stussy, Broken Planet, and Comme des Garçons represent all three — in different but complementary ways.
- Stussy brings nostalgic credibility and West Coast cool.
- Broken Planet leads with sustainability and conscious rebellion.
- Comme des Garçons fuses art and fashion with an edge that attracts the creatively bold.
Together, they form a modern trifecta of streetwear culture, offering something for everyone — whether you’re rocking oversized hoodies on the streets of New York or layering minimalist tees in London’s Soho.
How to Style These Streetwear Essentials
Want to elevate your streetwear game? Here’s how you can incorporate these staples into your everyday fits:
1. Stussy Hoodie Look
Pair a black or grey Stussy hoodie with loose-fit cargo pants and Nike Dunks. Throw on a beanie for that laid-back skater aesthetic.
2. Broken Planet Fit
Style a Broken Planet hoodie with baggy jeans and eco-friendly sneakers like Veja. Add a crossbody utility bag and you’re ready for an Instagram-worthy outfit that also supports sustainability.
3. Comme des Garçons Casual
Layer a white CDG PLAY shirt under a tailored denim jacket. Match with cropped trousers and the CDG Converse for a smart-meets-street look.
These styles aren’t just about trends — they’re about self-expression. Whether you keep it minimal or loud, the goal is to wear what reflects you.
Final Thoughts: The Future of Streetwear
The streetwear scene in 2025 is unlike anything we’ve seen before. It’s no longer just about being part of the hype — it’s about being intentional. Brands like Stussy, Broken Planet, and Comme des Garcons are pushing the boundaries of what it means to wear your identity.
Consumers in the USA and UK are looking for more than just clothing — they want connection, meaning, and community. These brands deliver that in spades.
So whether you’re pulling out a vintage Stussy hoodie, copping the latest Broken Planet hoodie, or styling a Comme des Garçons shirt, you’re doing more than wearing a brand. You’re wearing a mindset.
